Applying Transmedia Storytelling Techniques in Coca-Cola's Marketing

Ever wonder how Coca-Cola approaches building their great marketing campaigns? These videos (featuring the voice and ideas of Coca-Cola’s Jonathan Mildenhall, VP Global Advertising Strategy and Creative Excellence) and a Sept. 20th, 2011 blogpost (where I first saw these videos) by Simon Pulman reveal how transmedia storytelling techniques are being applied in the corporate/marketing space.